Firas Isa/The Bitcoin I Tried to Buy Twice
Essay

The Bitcoin I Triedto Buy Twice

The true story of a failed Coinbase purchase, $40,000 in cash, and the beginning of Crypto Dispensers.

01A friend & an old Mac
02The failed purchase
03$40,000 in cash
04September 12, 2017
05The first machine
06Building the company
Chapter 01

How It Began

The first time I tried to buy Bitcoin, the purchase failed.

Years later, people would know me as the founder of Crypto Dispensers. They would see the Bitcoin ATMs, the company, and the platform we built. But none of that began with a perfect trade or a brilliant business plan.

It began with a friend telling me about Bitcoin.

It began with an old Mac computer I no longer own.

It began with an ACH payment that Coinbase could not collect because I had spent the money before it reached my bank account.

And it began again when I decided I was not going to miss Bitcoin twice.

Chapter 02

A Friend Told Me About It

I first heard about Bitcoin from a friend around 2015.

I was still in my twenties and curious enough to look into it. I even mined some Bitcoin using my Mac.

I wish I could tell you exactly how much I mined or where it went. I cannot. I eventually sold that computer, and I have no idea where it is today. Somewhere, somebody may own an old Mac that still carries a trace of my first encounter with Bitcoin.

At the time, none of it felt historic.

Bitcoin was still something a person could discover, experiment with, and then forget. That is exactly what I did.

I looked into it. I tried it. Life moved on.

The first lesson Bitcoin taught me was not about money.

It was how easily a life-changing idea can pass through your hands before you understand what you are holding.

Chapter 03

The Purchase That Never Happened

When Bitcoin came back into my life, I tried to buy it through Coinbase for roughly $700.

The historical price record suggests this was probably in late 2016. Bitcoin traded in the upper hundreds during that period, before crossing $1,000 at the beginning of 2017.

I chose ACH because that was the ordinary way to move money from a bank account.

But an ACH purchase does not settle the moment you click the button. Coinbase initiated the debit, and before the money was withdrawn, I spent some of the funds in the account.

The payment failed.

By the time I understood what had happened, I needed the money for other things. I could not simply put it back and complete the purchase.

So I let Bitcoin go again.

There was no dramatic moment. No speech. No realization that I had just missed some great destiny. I was young, I needed the money, and I went back to my life.

But the failed transaction stayed somewhere in the back of my mind.

I had tried to act, but the way I moved the money had allowed time to enter the decision. During that delay, life intervened. The money was still available to spend. The purchase could still be reversed. My conviction had not become final.

I would remember that the next time.

Chapter 04

The Market Started Moving Without Me

In 2017, Bitcoin became impossible for me to ignore.

The price crossed $2,000 in May and traded around $2,400 to $2,700 through much of June. Later that year, the moves became almost unbelievable. Bitcoin passed $10,000 in November and approached $20,000 in December.

At the time, it felt as if the market were moving by thousands of dollars while I was standing still.

I wanted to get in quickly. Part of that was conviction. Part of it was urgency. And if I am being honest, part of it was the desire to make a return.

I had savings from the years I spent operating apartments on Airbnb. I had converted those profits into silver and then gold bullion because physical metal made it harder for me to spend the money impulsively. A savings account was too easy to reach into. Bullion created friction.

Now I wanted to move that value into Bitcoin.

I sold approximately $40,000 in gold bullion to a jeweler I dealt with in Orland Park, Illinois. They paid me in paper cash.

The ordinary route would have been to deposit the cash, send a wire to Coinbase, wait for it to clear, buy Bitcoin, and then wait again before moving the Bitcoin somewhere else.

I did not want to wait.

My failed ACH purchase had taught me that a transaction can appear complete while the money is still caught between intention and settlement. I also knew that Bitcoin purchased through ACH could be held on an exchange for days before it became available to withdraw.

I wanted to send the Bitcoin to exchanges such as Bittrex and Bitfinex immediately. I wanted the ability to trade it into other cryptocurrencies while the market was moving.

So I chose a faster and more expensive path.

I took the cash to a RockItCoin Bitcoin ATM.

Chapter 05

Forty Thousand Dollars Through a Machine

Putting approximately $40,000 in cash through a Bitcoin ATM changes the way you look at the machine.

I knew I was paying a premium. That was the price of immediacy.

Bitcoin was trading in roughly the $2,000–$3,000 range during the period I remember making the purchase. A wire transfer may have been cheaper, but cheap was not the only thing I valued. I valued finality. I valued the ability to receive the Bitcoin and move it to the exchanges where I wanted to trade.

The ATM gave me that path.

I fed the cash into the machine, received the Bitcoin, and sent it to Bittrex and Bitfinex. I traded into altcoins and rode the extraordinary 2017 market as Bitcoin climbed toward its December peak.

There was speculation in that decision. I will not rewrite the past and pretend otherwise.

I wanted to participate in the market, and I wanted to make money.

But something else happened while I stood in front of that machine.

I stopped seeing a Bitcoin ATM only as a customer.

I began seeing it as a business.

The machine had solved a real problem for me. It converted physical cash into transferable Bitcoin without requiring me to wait through the banking process that had defeated my first purchase.

If it solved that problem for me, how many other people needed the same bridge?

That question gave me the idea for Crypto Dispensers.

Chapter 06

September 12, 2017

On September 12, 2017, I founded Virtual Assets, Inc., doing business as Crypto Dispensers.

I founded the company before I owned or operated a Bitcoin ATM.

That distinction matters. Crypto Dispensers was not something that emerged after I experimented with a machine. I formed the company first. The machine was one of the first concrete commitments I made after deciding that this would become my business.

The timing placed the company directly inside one of the most explosive periods Bitcoin had ever experienced.

Bitcoin had been below $1,000 at the beginning of the year. It traded around $4,000 in early September. By December, it would approach $20,000.

But Crypto Dispensers was not created because I knew where the price would go.

It was created because of the path I had taken to get Bitcoin in the first place.

I had heard about Bitcoin and forgotten it.

I had mined some on a computer and lost track of it.

I had tried to buy it through Coinbase and watched the ACH payment fail.

I had sold physical gold for cash.

I had carried that cash to a Bitcoin ATM and paid a premium because speed, control, and the ability to move the Bitcoin immediately mattered more to me than getting the lowest possible price.

Then I had looked at the machine and realized the transaction itself could become a company.

Crypto Dispensers began at the intersection of those experiences.

It was born from a failed digital transaction and a successful physical one.

Chapter 07

The Machine From the Czech Republic

After founding the company, I ordered its first Bitcoin ATM from General Bytes, a manufacturer based in the Czech Republic.

The machine was initially supposed to be delivered to my house. But international equipment does not arrive overnight, and waiting for it made me impatient to begin learning the business I had already committed to building.

While the ATM was still in transit, I reached out to people who were already operating in the industry.

One of those companies was CoinFlip.

The founders, Daniel Polotsky and Ben Weiss, agreed to let me invest with them in three Bitcoin ATMs. Once we partnered, I changed the delivery instructions for my General Bytes machine and had it routed to CoinFlip instead of my house.

That detail captures how quickly the plan was evolving. I had founded Crypto Dispensers, ordered its first machine, found an opportunity to learn alongside an existing operator, and redirected the equipment before it had even reached me.

For a short period, we worked together while I learned more about the industry from the inside.

It did not last.

We did not work well together, and after approximately three or four months, we separated. They returned my investment.

At the time, that appeared to close the relationship.

It did not.

I had signed a noncompete agreement without understanding how much power it might later carry. When I continued building in the Bitcoin ATM industry, that agreement followed me into court.

I ultimately paid approximately $70,000 to settle the dispute and remain in the business.

That was not a side note in the story. It was one of the first serious prices I paid to keep building the company I had already founded.

The Bitcoin ATM industry was no longer an idea I was exploring. It was a business I was willing to defend with money I could not easily replace.

Chapter 08

What the First Machine Could Not Teach Me

The machine showed me the opportunity.

Running the company showed me the cost.

A customer sees a screen, inserts cash, and expects Bitcoin. Behind that apparently simple exchange sits an entire financial operation: cash handling, liquidity, wallets, pricing, fraud prevention, identity verification, transaction monitoring, banking relationships, vendor agreements, customer support, and the law.

My own path into the business had already contained nearly every tension I would later encounter as a founder.

Speed versus cost.

Convenience versus control.

Bank settlement versus irreversible transactions.

Opportunity versus obligation.

Trusting a contract without fully understanding how it could be enforced.

Believing in a market while still having to survive the people, systems, and consequences surrounding it.

The noncompete dispute taught me that enthusiasm does not protect a founder from the language he signs.

The ATM taught me that access is valuable precisely because the existing alternatives can be slow or restrictive.

Customers taught me that the same immediacy that attracts an experienced buyer can create risk for someone who does not understand what is happening.

Those lessons did not arrive as a philosophy.

They arrived as invoices, support calls, frozen accounts, legal bills, operational failures, and decisions that had to be made before I felt ready.

Chapter 09

From Bitcoin ATMs to Crypto Dispensers

The company eventually grew beyond the machine that inspired it.

Bitcoin ATMs were the beginning, not the final form.

The deeper problem was access: how to connect the forms of money people already used—cash, bank transfers, and cards—to Bitcoin and supported digital assets through an experience they could understand.

That is why Crypto Dispensers evolved.

The responsibility was never to remain loyal to a particular piece of hardware. It was to remain loyal to the problem the hardware revealed.

People needed a bridge.

The first bridge I used was a RockItCoin ATM.

The first bridge I tried to build arrived at my house from the Czech Republic.

The company that followed became my attempt to build the infrastructure behind that moment of access—not merely the machine standing in front of the customer.

Chapter 10

The Purchase That Changed My Life Was the One That Failed

It would be easy to end this story with the approximately $40,000 purchase.

That was the dramatic transaction. It was the moment I converted years of savings into Bitcoin and entered the 2017 market with both feet.

But the transaction that changed me most may have been the one that never happened.

The failed Coinbase purchase showed me how a person can believe he has acted while the decision is still waiting to become real.

I clicked the button, but the money had not moved.

The delay gave me time to spend it.

Life reclaimed the funds.

Bitcoin moved on without me.

The second time, I chose cash. I chose a machine. I paid more because I wanted the transaction to become final.

That decision put Bitcoin in my wallet.

More importantly, it put me inside the business of helping other people cross the same distance.

One friend told me about Bitcoin.

One old Mac gave me my first experiment.

One failed ACH payment made me forget it.

One stack of cash brought me back.

One Bitcoin ATM showed me the business.

And on September 12, 2017, that sequence became Crypto Dispensers.

I did not build the company because I understood everything about Bitcoin.

I built it because I had already experienced what it felt like to almost miss it twice.

FI
Founder & CEO

Firas Isa

Entrepreneur, builder, and founder of Crypto Dispensers. His work focuses on expanding access to Bitcoin, reducing financial friction, and creating systems that give people more control over how they store, move, and interact with money.

About The Author

Building Through Cycles, Change, and Uncertainty

For more than a decade, Firas Isa has operated at the intersection of entrepreneurship, financial technology, Bitcoin, regulation, customer behavior, and economic access.

The lessons shared throughout this essay are not theoretical. They were learned while building products, serving customers, navigating uncertainty, making difficult decisions, and continuously adapting to an industry that evolves faster than almost any other.

His writing focuses on incentives, freedom, human progress, entrepreneurship, technology, money, and the long-term implications of open financial systems.

Focus Areas Bitcoin & Financial Access
Topics Money, Freedom, Entrepreneurship
Role Founder & Operator
Writing Founder Essays
Company Crypto Dispensers
Industry Bitcoin & Financial Technology
Perspective Long-Term Thinking
Founder Library

More From Firas Isa

Explore founder essays, company reflections, and long-form writing on Bitcoin, entrepreneurship, financial access, incentives, and the ideas shaping the future of money.

AUTHOR HUB

Follow the complete body of work.

Essays, interviews, podcasts, company updates, media appearances, founder letters, educational content, and future writing from Firas Isa.

Retail cash-loading locations

Browse participating locations by state

Choose your state to find participating retail stores, compare nearby cities, and review location details before creating your cash-loading barcode.

Search all locations
OPEN ACCOUNT
FIRAS ISA/I Learned Compliance Before I Knew the Word
FOUNDER ESSAY

I Learned ComplianceBefore I Knew the Word

Long before I understood the language of compliance, I understood what it meant to be responsible for someone else’s trust.

FROM THE FOUNDER

Founder & CEO, Crypto Dispensers

I did not grow up imagining that I would build a financial technology company. I did not have a map for becoming a founder, and I certainly did not have a map for becoming responsible for a compliance program.

What I had was work.

My father came to the United States from Palestine and operated a grocery store in Chicago. My mother was born in Chicago. I grew up between their examples, one shaped by immigration and sacrifice, the other rooted in the city that has always been home to me.

At my father's store, responsibility was not a department. It was the condition of opening the doors every morning. The register had to balance. Employees had to be paid. Products had to be safe. Customers had to be treated fairly. A mistake was not an abstraction. It affected someone you knew.

Years later, when I entered financial technology, the rules became more technical. The underlying lesson did not change. If people trust you with their money, identity, or access to a financial system, you owe them care before you owe yourself growth.

I learned that lesson long before I knew the language of compliance.

01
CHAPTER 01

Responsibility Came Before the Title

I studied philosophy and political science because I wanted to understand how ideas become institutions and how institutions exercise power. I attended law school for one year, then left to become an entrepreneur.

That decision disappointed people who loved me. From the outside, law school looked like a stable future. Entrepreneurship looked like a refusal to finish what I had started.

They were not wrong about the risk.

I tried ventures that failed. I lost money. I made decisions I would not make again. I felt the pressure of being young, married, and responsible for building a life without the security of a profession already waiting for me. There were periods when the confidence I showed other people was stronger than the confidence I felt alone.

But entrepreneurship taught me something formal education could not. Responsibility does not wait until you feel qualified. It arrives with the decision to begin.

The moment another person depends on your product, your judgment, or your promise, the work becomes larger than your ambition.

02
CHAPTER 02

Building on a Regulated Frontier

Crypto Dispensers began in 2017 after my own difficult path into Bitcoin. An attempted purchase through Coinbase failed. Later, I sold gold, carried approximately $40,000 in cash to a Bitcoin ATM, and paid a premium because I valued speed and control.

Standing in front of that machine, I saw more than a transaction. I saw a bridge between the money people already understood and a financial network many of them could not easily reach.

The business opportunity was obvious to me. The regulatory responsibility was not.

I was entering an industry that was young, technical, and changing quickly. A Bitcoin ATM could look like a vending machine to a customer, but the company behind it was operating inside the American financial system. That meant identity verification, recordkeeping, transaction monitoring, suspicious activity reporting, currency transaction reporting when applicable, customer support, fraud prevention, licensing, banking relationships, cybersecurity, training, and written procedures.

None of that could be treated as decoration. It was part of the product.

I did not arrive with twenty years inside a bank. Neither did the early team around me. We had to learn the obligations while building the company that would carry them.

That is not unusual in a new industry. New professions do not begin with experienced veterans. They begin with people willing to become experienced through disciplined work.

03
CHAPTER 03

Competence Is Built

Large institutions can recruit compliance officers whose résumés already contain major banks, large teams, and familiar credentials. A bootstrapped startup often begins differently.

The designated compliance officer may be a founder, a cofounder, or an early employee who knows the product, customers, technology, and transaction flows more intimately than an outsider could on the first day. That person may not begin with every certificate or title the industry will later come to expect.

The absence of a conventional résumé does not excuse incompetence. It does not prove incompetence either.

The real questions are harder. Did the person study the rules? Did the company provide authority and resources? Did leadership listen when compliance raised a concern? Were decisions documented? Were alerts investigated? Were required reports considered and filed? Did independent professionals test the program? Did the company correct weaknesses as it learned?

Every experienced professional was inexperienced once. The difference between a serious beginner and an irresponsible one is not the prestige of the first title. It is the discipline brought to the work.

04
CHAPTER 04

A Startup Does Not Have to Learn Alone

Learning on the job does not mean guessing alone.

A responsible startup can retain outside AML specialists to help draft and update its written program. It can work with attorneys who understand cryptocurrency, fintech, licensing, the Bank Secrecy Act, and regulatory communication. It can use transaction-monitoring providers, independent reviewers, auditors, investigators, and training resources.

Outside professionals do not replace the company's responsibility. They strengthen its ability to meet that responsibility.

At Crypto Dispensers, we sought professional guidance as the company and the industry developed. We worked with lawyers, consultants, reviewers, and technology providers because we understood that a young internal team could not possess every kind of expertise at once.

The designated compliance officer still had to understand the program, administer it, ask questions, escalate concerns, and make sure outside recommendations became operational practice. Leadership still had to fund the work and accept its consequences.

Seeking qualified help is not evidence that a compliance officer is a figurehead. It is what responsible leadership does when the stakes exceed the limits of one person's experience.

05
CHAPTER 05

Compliance Is a Product Discipline

Founders sometimes describe compliance as a cost imposed on the real business. That is a mistake.

In financial technology, compliance shapes who can use the product, how money enters the system, what information must be collected, which transactions require review, how fraud is escalated, and when the company must say no.

Those decisions are product decisions.

A weak identity process creates risk for customers and the company. Poor transaction monitoring allows warning signs to disappear inside volume. Inadequate documentation makes good judgment difficult to prove later. Confusing customer communication can leave vulnerable people exposed to scams they do not understand.

Good compliance is not a binder on a shelf. It is visible in the way the product behaves.

It also has to evolve. A program appropriate for a young company with limited volume may become inadequate as the company adds payment methods, customers, jurisdictions, vendors, and products. Growth changes risk. Responsible growth changes the controls with it.

The obligation is not to begin with the machinery of a global bank. The obligation is to understand the risk in front of you, build serious controls around it, and strengthen those controls before the business outgrows them.

06
CHAPTER 06

Perfection Is Not the Standard

No compliance program prevents every crime, scam, or act of deception.

Criminals conceal their intent. Scam victims may appear to be acting voluntarily. A transaction that looks ordinary in real time can look different months later, after investigators collect information the company did not have.

That reality does not excuse indifference. It requires better questions.

Did the company understand its risks? Did it create reasonable controls? Did people follow the procedures? Were warning signs investigated? Were required reports filed? Did leadership respond when a weakness became visible? Was the failure accidental, negligent, reckless, or intentional?

Hindsight can make every missed signal look obvious. Serious analysis asks what was reasonably knowable at the time.

That distinction matters because a legitimate company can be imperfect without being corrupt. A compliance officer can make a wrong judgment without being a sham. A founder can rely on professional advice without surrendering responsibility for the result.

Accountability should be exacting. It should also be honest about the difference between a program that is developing in good faith and a business that knowingly participates in crime.

07
CHAPTER 07

What the Work Taught Me

Compliance taught me to distrust the version of entrepreneurship that celebrates only speed.

Speed can help a company find its market. It can also carry an unexamined weakness into thousands of transactions. The discipline is knowing when to move and when to stop long enough to understand what growth is asking of you.

It taught me that documentation matters because memory is not evidence. It taught me that asking for help is a form of judgment, not an admission of failure. It taught me that a policy is only as real as the conduct it changes.

Most of all, it taught me that responsibility is not awarded by a résumé. It is demonstrated over time.

I still believe in the American promise that a person can begin without permission, build without inherited power, and become capable through work. That promise would mean very little if every founder had to possess the experience of an established institution before being allowed to challenge one.

But the right to build comes with an obligation. If your company touches another person's money, identity, or future, you must take that trust seriously from the first day, especially while you are still learning.

I learned compliance before I knew the word.

I learned it behind a grocery counter in Chicago, watching my father serve people whose trust kept the business alive.

The vocabulary came later. The responsibility was there from the beginning.


Editorial disclaimer: This essay presents the author's perspective and general commentary. It does not constitute legal or regulatory advice. Any reference to pending criminal charges concerns allegations only. Firas Isa and Crypto Dispensers have pleaded not guilty, and guilt may be determined only through the judicial process.

FI

The responsibility was there from the beginning.

Experience is built through disciplined work, honest judgment, and the willingness to keep learning.

Firas IsaFounder & CEO, Crypto Dispensers, Chicago